The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 224
icismis therefore directed against the choice of such a trade-mark rather than against this special advertisement,which is but a presentation of the trade-mark. Thereproduced advertisement of Armour & Co. (No. 8)does not present an animal in its entirety, but it repre-sents too much of it. The… … By what Chain of Ideas would you link togetherthese (our mental pictures? Armours—Beef—Extract—Pottedln England And by what Mental Images would you lasted in your mind the following three ideas?(l.) Tame cattle—of selected breed—raised on richfarm lands—not ruoning wild on the SouthAmerican pampas%…
