The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 225
y k-« • ->y ■..., - < >„. _ V . • -I … No. 9.— This advertisement increases theappetite for Armours meat. vertisement without being impressed with the desira-bility of these products. The meat is presented insmall pieces and is garnished till it is hardly recogniz- 208 FOOD ADVERTISING able. Such an advertisement creates a demand for…