The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 226
No. 9.— This advertisement increases theappetite for Armours meat. vertisement without being impressed with the desira-bility of these products. The meat is presented insmall pieces and is garnished till it is hardly recogniz- 208 FOOD ADVERTISING able. Such an advertisement creates a demand for… … No. 10.— A slimyfrog associated■with White Starcoffee kills thedesire for coffee. would be a better advertisement for Armour & Co. ifthe can were shown in which this meat had been pur-chased. The border might include a cut of the con-tainer and the total effect be rendered none the…
