The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 29
by the proper application of the prin- Advertise- ciples enunciated above. The adver-ments are . . ■R h d? tisement that is repeated over and over again at frequent intervals graduallybecomes fixed in the memory of the reader. It maybe a crude and an expensive method, but it seems tobe effective.… … THE PSYCHOLOGY OF ADVERTISING talized Phosphites (No. i) is frequently repeated inidentical form. We cannot forget this advertisement, Vitalized Phosphites. Brain and Nerve Food, From tte phot-phoid principle ofthe Ox Brain andtlie Embryo olWheat. Has been used more than thirty years by thousandsof…
