The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 30
MEMORY month to month. Similar statements could be madeof a host of other excellent advertisements. TOP OF THE M0R1NJ5 … No. 2.— This series of advertisements repre-sents the central feature, but always in anew form. The advertisement which makes an intense impres-sion is one which the advertiser doesThe Second M , ^, ,, , ,• _ . . , not easily forget. Ihe methods torPrinciple ..... , » y , securing this intensity…
