The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 33
em to be of great assistance when we attempt tocommit verses, and even when we do not want toremember them the rhythm may make such an im-pression that we cant forget them. The Spotless 15 THE PSYCHOLOGY OF ADVERTISING Town is an illustration of a successful applicationof this psychological fact.… … Gold Dust Stands Alone In the washing powder field—It has no substitute. Youmust either use GOLD DUST or something Inferior—there Is no middle ground. Buy GOLD DUST and you buy the best OTHEF? ^EMERALUSES FDRCOLD DUST I to btwclai/islDj t M*4e fc» THE N K. FA1RBANK COMPACT CtJ^EO—Maka) <* FAIRY…