The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 65
motions is to attract at- . tention. Thus No. 6 is one of the Attract ... . A . most attractive advertisements in the current issue of our magazines. The smile is very contagious and the whole effect is so 47 THE PSYCHOLOGY OF ADVERTISING clear and so pleasing that I can scarcely turn the… … 0 H9 will b» delighted if you present him with Conklins Self-Filling Pen. He knows it is the highest quality, mostperfect fountain pen in the world, a cen-tury ahead of the dropper filling kinds;the only fountain pen that can be filledautomatically or that successfully feedscopying ink. Mrs. CroVer…
