The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 66
tions forcor-recting common errors in handwriting. The CoDklin Pen Co.T28M^:2 *VS: f successful appeal topleasure. sympathy for way that it succeeds in attracting the attention of themost casual reader of advertisements. 48 CUSTOMERS SYMPATHY Nos. 6 and 7 are reproductions of advertisementswhich… … Pelman System oi Memory Training -»? «-*.-! forfeit -llS-.f, in, (.. *.,.,.! M.»~ - L-, - w.?.STEAD:fi;..;~ FREE;£,~™- A TEST:;-;,:,- : The Pelman School of Memory Training, 1661 Masonic Temple. CHICAGO. No. 7.— A successful appeal to sympathy forsorrow. pleasure of the smiling young man more fully…
