The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 83
e the better welike it. A street-brawl never fails to attract a crowd.The prize-fighter is always accompanied by the admir-ing glances of the populace. The accounts of atro-cious crimes are read by those who are ashamed toconfess it. The advertiser of guns, revolvers, fishing tackle,etc., meets… … No. 3.— A successful appeal to the hunting instinct. The constructive instinct shows itself in a well-known manner in the bee and the beaver. The same 66 HUMAN INSTINCTS instinct is common to man, but the results are not so uniform. We all like to construct . things; if they are already…
