The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 85
l-training and do-mestic science are offering an opportunity to school-children to use their hands and give expression to thisinstinctive desire to construct things. The advertiser can appeal in many ways to thisinstinct, and is sure to find ready attention and a wil- 67 THE PSYCHOLOGY OF… … No. 4.-=— A successful appeal tothe constructing instinct. One of the most striking instincts in the entire ani-mal kingdom is that of maternal love.The mother of one of the higher ani-mals or of the human infant is willingto sacrifice all for her infant. The description which 68 The…
