The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 88
ly to all mothers. No one chooses solitude for a long period of time.We prefer the best of companionship, but in the ab-sence of the best we accept the best The Instincts ., , , r> u- /- * 1 available. Robinson Crusoe tookAffecting the ... . . Q 1 <5 if §reat comfort in the companionship of… … No. 5.— A successful attempt to appeal to the parental instinct. only do we want to see others, but we want to be seenand noticed by them. Why should I care for myself 7i THE PSYCHOLOGY OF ADVERTISING as I appear in the minds of other people? It is notnecessary for me to explain the origin of such…
