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The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)

Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 91

An illustration from The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising, 1910, leaf 91 — adies. contrary, an advertiser represents his goods as thatpreferred by a despised class of individuals, the effectproduced is distinctly harmful. 73 THE PSYCHOLOGY OF ADVERTISING The reproduced advertisement of Gage Millinery(No. 6) makes us believe that by selecting a Gage hatwe should be… … g&HBA-.lB 86 MAPPY lf> CaULB OMLV GtT A RlcAL 6H* £ No. 7.— I refuse to admire the Regalshoe, for it will bring me into theclass with this fellow. we do not want to be considered as in the class withfrogs and peasants. The coffee and shoes may be allright, but if, by using them, I am to be…

Advertising -- Psychological aspects · Psychology, Applied

Internet Archive · University of Toronto, Robarts Library · Public Domain Mark 1.0. Free to use for anything.

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