The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 96
ce of(1) our bodies, clothes, homes, personal property andfamily (also the hunting and constructing instinctswhich are more complex than others of this class) ; 78 HUMAN INSTINCTS (2) ourselves as we exist in the minds of others; (3)our mental faculties. We have seen that to secureaction along… … No. 9.— An advertising freakdesigned to arouse curi-osity. man nature to discover these hidden springs of action.He desires to produce the maximum of action along- acertain line with the minimum of effort and expenseto himself. If he can find a method whereby his ef-forts are seconded by some of…
