Pushing your business, a text-book of advertising, giving practical advice on advertising, for banks, trust companies, investment brokers, real estate dealers (1909)
MacGregor, T. D. (Theodore Douglas), b. 1879 · New York, The Bankers publishing co. · leaf 66
rous bank can notafford to do poor advertis-ing. If this be treason, makethe most of it. A STYLE THAT PAYS. Now, glance at theother advertisement for afew moments, and as youdo, remember that thegreat business it standsfor has been built up en-tirely through advertising. Results form the ul-timate… … Were Going toRaise Your Salary Such scenes as this are actually taking placeevery clay. Invariably the man who gets theraise is the trained man—the expert—whilethe untrained man plods along at the same oldwage. If youre poorly paid and have ambition3oure too good a man to he kept down; andyou…
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