Pushing your business, a text-book of advertising, giving practical advice on advertising, for banks, trust companies, investment brokers, real estate dealers (1909)
MacGregor, T. D. (Theodore Douglas), b. 1879 · New York, The Bankers publishing co. · leaf 72
eature of statement to Comptroller. Proportion of surplus to capital. Accuracy in detail; promptness in execution. Number of dividends paid to stockholders. Encouraging small deposits. Having many small notes. Directors in constant touch with affairs of bank. Bonds bought and sold. Conservative,… … Trademark Designed by the Author for the Quincy (111.) National Bank CHAPTER V. Savings Bank Advertising. THE customers of the savings bank come from a broader fieldand are more numerous than those of any other financialinstitution. Likewise its appeal is more personal and thereare greater…
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