Pushing your business : a textbook of advertising; giving practical advice on advertising for banks, trust companies, safe deposit companies, investment brokers, real estate dealers, insurance agents and all interested in promoting their business by judicious advertising (1911)
MacGregor, T. D. (Theodore Douglas), b. 1879 · New York : Bankers Pub. Co. · leaf 72
eature of statement to Comptroller. Proportion of surplus to capital. Accuracy in detail; promptness in execution. Number of dividends paid to stockholders. Encouraging small deposits. Having many small notes. Directors in constant touch with affairs of bank. Bonds bought and sold. Conservative,… … Trademark Designed by the Author for the Quincy (111.) National Bank . CHAPTER V. Savings Bank Advertising. THE customers of the savings bank come from a broader fieldand are more numerous than those of any other financialinstitution. Likewise its appeal is more personal and thereare greater…
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