Pushing your business; a book of practical advice on advertising, for banks, trust companies, investment brokers, real estate dealers, and all interested in promoting their business by judicious advertising (1908)
MacGregor, T. D. (Theodore Douglas), b. 1879 · New York, The Bankers publishing co. · leaf 45
ed the same places or perhaps used to know the samepeople years ago? The inference is plain. Dont come at your prospective cus-tomers with shop talk and technical terms, which, while per-fectly clear to you, may be all Greek to them. Come down off your stilts. Use the terse, short, plain wordswith… … Human Interest in Advertising- in magazines, and those familiar with the matter say that thefault was not in the securities or the times, but in the copy, whichwas couched in terms so obscure to the average man that it was staleand unprofitable. A WJSE PUBLISHER. One magazine would not accept the…
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