Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 133
The smile of con-fidence on man andhorse tells the story•lainly—the horse has ROWE S CALKS on his shoes and anotherwise nervousanimal has become sure-footed. The World moves andthe old-fashionedmethods of horseshoesharpening must giveway to the detachableCalks ROWE HOt CALKS Say the word and I•ill… … The look of satis-faction on horse andrider shows that theCaptain is havingan easier time of Itthan the men afoot;but he would not have ARE THEY MOVING? HOW DID YOU GUESS IT? Violating the Law of the Resting Point. Suggestion of Pose rather than of Activity. catching their living subjects in the…
Advertising · Selling
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