Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 139
veryman will enjoy looking^through and wearing. From $15. durability to$35. luxury, whateverquality you select youll getthe full worth of your money To-day our special is {describe and•price). The Objective Comic. The Calamity. 1. The objective, in which the source of amuse-ment is the fact that… … There aint no such animal.* In circus announcements ive expectthe unexpected—but the store that ex~-aggerates in its advertisements is simplysignalling to the sheriff.—Hubbell. Our advertisements are soshort, were freed from thetemptation of exaggeration. Heres a suit at $15. andan overcoat at $18.…
Advertising · Selling
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