Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 143
Showing the Influence of Five Eepetitions on ObjectivelyComic Appeals. The Relative Value Increases sponse and effective conception. While it is truethat these three appeals have a strong initial at- 125 PRINCIPLES OF APPEAL AND RESPONSE tention value, their greatest service lies in hold-ing the… … Showing the Influence of Five Repetitions on SubjectivelyComic Appeals. The Relative Value Decreases under the heading of the second task, and instinctand effective conception under the fourth task ofan advertisement. But, when we come to discusstheir value as sustainers of attention, it mustbe…
Advertising · Selling
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