Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 155
unit. Thus a question may leadnaturally to an answer which follows or is to befound in another part of the composition. (b) The use of pointers, curves, arrows, bor-ders and similar lines may also be used to thesame end. The border gives an artificial unityto the contents bounded by it. It tends to… … PRINCIPLES OF APPEAL AND RESPONSE breaking out of it, so the border, the curve, thepointer, keep the restless eye from straying toforeign quarters by turning it ever back towardthe center of the composition. Moreover theseborders, frames and lines of demarcation may be T. ^JUt-iSS ■- , IheTVey [o…
Advertising · Selling
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