Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 191
, or by a tempting array of pictures of theobjects themselves, in a setting which itself pos-sesses agreeable feeling tone. The important thing here is the necessity ofavoiding disagreeable images or negative sugges-tions, either in, 173 PRINCIPLES OF APPEAL AND RESPONSE 1. The picture itself. 2.… … If you wish for a really dis-Mouthwash jnfecting water for the laoioids mo||th an(J the teeth Testimonials from all circles of society.Obtainable on board the Lloyd Steamers. ROBERT HOHMANN, pharmaceutical preparations,Magdeburg-Westerhiisen. Inappropriate Feeling Tone May in Some Cases Be Provoked…
Advertising · Selling
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