Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 192
ature of warning, is considered in general to bea bad method psychologically. It calls up extrin-sic, foreign imagery, in the place of relevant pic-tures. 174 FEELING TONE OF CONTENT 3. The third point is constantly violated by ad*vertisements which associate disagreeable words,objects or people… … Feeling Tone of Associations Inappropriately Used. Cover ofa folder issued by SchonJand Bros., sausage manufacturers inPortland, Me. (From Advertising and Selling, Dec, 1910.) 4. Writers have frequently pointed out the fu-tility of placing a breakfast food advertisementalongside one for an asthma…
Advertising · Selling
Internet Archive · California Digital Library · Public Domain Mark 1.0. Free to use for anything.
![An illustration from [Catalog] (1902)](https://img.insideoutlibrary.com/img/200/ia-catalog00geob-33-107.webp)
