Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 211
forward to monument, square,bridge, etc. The reason for this first principle is simplythat nervous energy tends to spread out from thecenters of origin into all related or connected cen-ters, thus calling into play the whole class. Thereason for the second law is not clear, but we 193 PRINCIPLES OF… … A .UNIQUE KIND OF GIFT has come into Vogue for Christmas, birthdays, weddingsand other -occasions —ia the private reproduction o Family Portraits in ths COPLEY PRINTS. Everyone has a daguerreotype, minktttrs, or oid photograph, or a present-flay portrait, of whish other members ni the family wsttUS…
Advertising · Selling
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