Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 259
( 1800— Thus, the moment a thing can be demonstrated tobe chic, stylish, nobby, modern, popular, clean,artistic, imported, scientifically made, guaran-teed, elegant, socially advantageous, progressive,gentlemanly, bohemian, refined, sporty, up-to- 241 PRINCIPLES OF APPEAL AND RESPONSE date, used by… … rawl ioosoi2 Roses or»e,|looming now in California There are no cbiilmu* blasts no icy pBveJnJfJJjs, noblinding snow ttorme 1 btee-days of happiness oa The Golden State Limited via Rocir Island Linesand you may revel in the balmy sunshine of Californiaafttirj a riot of flagrant blossoms.Tlie Koing…
Advertising · Selling
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