Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 87
e number of replies. No. 3,very similar to both 1 and 2 in general content,but occupying a full page, brought only 75 re-plies. That is to say, it is four times the size of 69 PRINCIPLES OF APPEAL AND RESPONSE No. 1, but brought only twice as many replies, aswe should expect, under the square root… … Write forYour CopyByNo.9t-M This Is It-ll* Edition Graphite as » ItUbtJfeaSft/ *9*° ed&ioo.tells how aad wfev grftptwip jaferioatcs. and expSaius ifee- adioft of iH0trent ivnm og graphite. it gtow results of wJentfck-- te=is oi hweteal aatlwrt- tits, sikI sIkws Iiovf graphite is ttjJfEjed W>…
Advertising · Selling
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