Dodge, Mary Mapes, 1830-1905 · [New York : Scribner & Co.] · leaf 272
nless you had some good reasonfor avoiding them your choice would fall uponthem. To construct this sort of advertising, you takeadvantage of oddity, prominence, repetition,surprise, humor — anything except what is usualor commonplace. This seems easy, but reallyis the most difficult of all forms of… … Ask your dealer for MACKINTOSHS TOFFEE. If he has not got it in stock, fill out this orderblank and we will see that you are supplied.JOHN MACKINTOSH, Dept. Y, 78 Hudson Street, New York.Enclosed please find {1.60, for which send me one 4-lb. tin of Mackintoshs Toffee. Name Street or P. O. Address…
Children's literature
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