The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 43
Pure as the Pines 194 December Good Housekeeping … THE KINDS OF ADVERTISEMENTS 25 Not all artists are good letterers and few ofthe good ones can get the spirit of the copy in thelettering. This makes handlettering a decidedly-delicate and difficult problem to handle. It is, however, well to remember that the fewerhandlettered lines in an…
Advertising · Typography · Typesetting
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