Thirty practical lessons in advertising and selling .. (1921)
Hubbart, Guy Richard, 1878- · New York, U.P.C. Book Company, Inc · leaf 24
e millinery, coats and suits and bedding. Corsets arenext in importance. The ad man has some cuts either ordered froma cut service or sent by the manufacturers of the goods. Proofs aretaken of these cuts either by using an ink pad or by having the printermake proofs. (If they belong to a service,… … Sketch of Rough Dummy and B are marked for the introductory because it is to be set doublemeasure across the top of the ad—double measure is easier to readthan long lines. 22 RETAIL ADVERTISING AND SELLING Millinery and coats and suits come next. They are marked *Dand *C and so on through the…
Advertising · Selling
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