Thirty practical lessons in advertising and selling ..
A 1921 trade manual by Guy Richard Hubbart, published in New York by U.P.C. Book Company, teaching retail advertising and selling to store copywriters and ad managers. Reproduced newspaper department-store ads and layout diagrams supply pen-and-ink fashion figures, millinery and shoe spots, price-list typography, ornamental frames, and dummy grids with lettered callouts and scribbled placeholder text.
