The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 127
Incedors … THE COMBINATION OF TYPE FACES 109 makes for confusion. One person at a time speak-ing to a crowd makes for attention. Type is the vehicle of thought. Get the thoughtclear and keep the type clear and if you needstrong contrast make it strong, do not dally. The Cheltenham family is an excellent one…
Advertising · Typography · Typesetting
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