The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 129
ils the harmony ofthe advertisement and at the same time adver-tises the season more than the article. Caslon or Bookman are the best faces to usewith Engravers Old English where the use ofthis face is advisable. The Hampton Shops advertisement is set inBookman and combined with an Old English… … THE MODERATE PRICE OF BEKKEY ^ GAY FUP.NI-TUKE IS A PLEASANT SURPRISE TO MANY PEOPLE IN the thousands of American homes where Berkey 6- Gay furniture has beenin service during the lifetime of the past and present generation, its beauty andits heirloom qualities are well known. To those who have…
Advertising · Typography · Typesetting
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