The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 131
ask to put together two facesof type in one advertisement. We must knowwhether we are striving for contrast, tone or char-acter and be careful to pick the faces to carry outour idea. We can get character and beauty by the wisechoice and use of one face only for the entire ad-vertisement. When in… … The New 3A KODAK Anastigmatic.—A lens that has atrifle more speed than the very bestof the Rapid Rectilinear lenses andthat in quality (depth, iharpness andflatness of field) is the equaUof thevery best anastigmats. It is madesolely for, and is therefore perfectlyadapted to, Kodak work.…
Advertising · Typography · Typesetting
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