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The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)

Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 135

An illustration from The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction, 1917, leaf 135
lete approval,some are made by the advertisement builder foruse as instruction to the engraver and compositoronly, and some are used for both. The H. & H. layout was approved by the ad-vertiser, then used for ordering the engravingsand finally sent to the magazine with sizes andstyles of type… … StanidrdizeXoiiT Coat tocm i © ^i-^ mP

Advertising · Typography · Typesetting

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