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The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)

Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 135

An illustration from The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction, 1917, leaf 135
StanidrdizeXoiiT Coat tocm i © ^i-^ mP … The Har* S; Kuichijison CbM«.wBrtUin. Contt. PUTTING ADVERTISEMENT TOGETHER 117 to grasp the layout as a whole and the technicalinstructions separately. Next we show the engravers part of the job.The oval with half-tone and spatter border ismade in one plate and mounted on the same blockwith line…

Advertising · Typography · Typesetting

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