The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 167
d asthe magazine editors treat fiction—use washdrawings. Whether the picture should actually be a washdrawing, a crayon drawing, a photograph or a linedrawing is something that must be decided by thenature of the appeal and the medium in which itis to appear. It is simply a matter of taste as to… … & me by Yalmbne & Company He wanted to make surethe Varnish was Valspar! ILTE had seen our advertisements■*• •■• picturing a man pouring boil-ing water on a Valsparred table so hedecided to maie t/ie.iame test on his oiLmnewly vamiihed floor This little scene actu-ally took place.…
Advertising · Typography · Typesetting
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