The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 169
Alexander Hamilton Institute 19 A.tor Place, New York City obligation »rnd mt your book. Tht Ability lo H.ndlt Mtn. «nd fullce. (\Vrilc your namf. addrcw and butinnt position briow.) … It Never Slips, BilV That is the expression you will alwayshear from the man that uses a GOES WRENCH It cant slip. The tough semi-steel jawsgrasp the nut or bolt head in a vice-likegrip. There is no give or spread to thejaws that chews the nut when heavypressure is exerted. Put all your weighton…
Advertising · Typography · Typesetting
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