The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 171
sed in the Coes wrench advertisement. If you do not as yet believe that real live modelphotographs are the coming thing in advertisingjust look at the boy and cake picture. I have never seen a drawing of a boy that couldcompare with this photograph for real action.This is a perfect piece of acting… … PICTURES AND ENGRAVINGS 153 As an idea this scheme has great possibilitieswhen it can be used in the dealers locality. Mrs.Jones will be interested to see the likeness of hertradesman whether she admires him or his meth-ods or not. Mr. Tradesman will get a warmerfeeling for the advertiser also. His…
Advertising · Typography · Typesetting
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