The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 173
an artist. This isthe best method because the background can besubdued in the picture and the emphasis placed onthe photograph of model wdth the goods. Many photographs and pictures have no con-trast between the background and the picture it-self. This produces a flat and uninterestingwhole. When… … It is not necessary toparboil this ham be-fore broiling or frying Potters Grocery & Market3532 Indiana Avenue Chicago
Advertising · Typography · Typesetting
Internet Archive · Duke University Libraries · Public Domain Mark 1.0. Free to use for anything.
