The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 177
^ O • ^l^p^^^ ».«T. OFF |g^ … PICTURES AND ENGRAVINGS 159 This sharp, hand-tooled finish always repro-duces well. The Iron Clad hosiery advertisement utilizesthe phantom halftone. So does the McKay TablePad advertisement. Phantom halftones are sometimes the work ofthe artist on the drawing and sometimes the ma-nipulation of a…
Advertising · Typography · Typesetting
Internet Archive · Duke University Libraries · Public Domain Mark 1.0. Free to use for anything.
![An illustration from [Catalog]. (1908)](https://img.insideoutlibrary.com/img/200/ia-catalog00macy-155-393.webp)
