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The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)

Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 181

An illustration from The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction, 1917, leaf 181
and sometimesinjured by other causes. Onlysecond grade beans are pro-duced during such years. Asnone but the first grade is usedin Burnetts Vanilla, a re-serve stock is kept to assureits uniform high quality. Syrian Parfait ^cald I pint cream and letIt stand \i hour, on Vj lb.fresh ground coffee.… … What you should get in yourVanilla iou should get that rare andwonderful flavor which Natureputs into just one kind of vanillabean—that grown in the moun-tain valleys of Mexico. All theefforts of science to cultivatevanilla elsewhere have failed toproduce the equal of the beangrown in that favored…

Advertising · Typography · Typesetting

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