The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 187
cal or hori-zontal lines or one of many other designs. Itwould also be possible to use several of the BenDay patterns on this one cut. Some cuts have asmany as a dozen Ben Day designs. Ask your en-graver to show Ben Day samples. You can take an ordinary line cut and put adifferent texture or screen… … How to Buy a Tea Set Two hundred patterns in tea sets! Suppose you could seethem all together—wouldnt it help you to find exactly theset you are looking foi ? You can see them all together at the Gorham stores. Youmay compare and price them in an absolutely unhurriedway. Patterns range from simple…
Advertising · Typography · Typesetting
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![An illustration from Eighty Years' Progress of the United States: a family record of American industry, energy and enterprise ... By eminent literary men [C. L. Flint and others] ... Embellished with ... engravings, etc (1868)](https://img.insideoutlibrary.com/img/200/bl-bl_003734531_1-411-1.webp)
