The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 190
ngly in-expensive. The subject of a woodcut is drawn or traced onhard, specially prepared wood, and then all of 170 TYPOGRAPHY OF ADVERTISEMENTS the wood around these lines is cut aAvay. Thisleaves the shading and sharpness in the hands ofthe engraver. For clean, fine lines, that combinewell with… … i^^fflBR
Advertising · Typography · Typesetting
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