The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 190
our special introductory at very decided reductions Handsome dinner kU in grejtviriety, from theworld fjmou! potttrtei of EngUnd, Fran<T,ind Italy,are (eaturet (or thii week. A great part of tire deco-rated ware ii in open stock.A bnlliini diaplay of beau- Tooled leather, which,Venetian glass is… … . bailteta —opalescent, bright colored,and Bluiining white andblack. Parchment tamp shadesare meet.ng with great favor,and the hghting fiiturej we ruddily, is fashiiTnto lovely jewel boies, port-folios, hand ^irrors, photo-graph frames, and stationery Nfany of the articles whichwe offer are…
Advertising · Typography · Typesetting
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![An illustration from [Catalog]. (1908)](https://img.insideoutlibrary.com/img/200/ia-catalog00macy-443-1385.webp)
