The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 191
CHAPTER VIII COMBINING PICTURES AND TYPE FACES Some advertisement builders concern them-selves entirely too mnch with art work, and othersconcern themselves too much about the type facethey intend using. A proper appreciation of values of each and ahappy medium is the most desirable trait in a…
Advertising · Typography · Typesetting
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