The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 193
heoscillating motion thatmost naturally and effectively distributesthe air currents. It is so scientifically built as to prts, soperfectly balanced as to avoiding vibration,that its endurance assures a lifetime ofservice. Add to this efficiency, its economy—itcan be run from three to four hours for… … COMBINING PICTURES AND TYPE FACES 175 as what type face to use. By referring again toChapter II notice the typ^ and pictures used foreach style. Starting with the light-toned, fairy-like picture(which came into being because of the product andthe season in which it was advertised), the builderof…
Advertising · Typography · Typesetting
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