The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 197
TN a gown by Paquin or Premet the quality^ of the materials is taken for granted—yourinterest centers itself on the felicity of thedesign. The same holds true of the ROAM-ER—it is built to satisfy an ideal, not tomeet a price; and while it .has the mechan-ical genuineness of automobiles selling… … For the first time in the history of Americanautomobile building it is now possible to secure aproperly weighted motor car which has all the dis-tfncti6ntif Such /oreign carSas a Rolls-Royce or Sim-plex, of a Fiat or Lancia, of an Isotta Fraschini or aDe Dion Bouton. For the first time in the…
Advertising · Typography · Typesetting
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