The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 203
THE UNIVERSAi- PIPE is made of genuine FrenchBriar with a solid vulcanitebit Its well catches allmoisture — insuresa cool, clean, drysmoke — always. 35c and upat good dealers … WM. DEMUTH & CO, New York COMBINING PICTURES AND TYPE FACES 185 In order to balance the cut at top, a band ofgray could be run across the bottom of the ad-vertisement one-half the width of top band. Inthis band at bottom could be a white panel withthe wording, The Happy Thought in Gifts. Then…
Advertising · Typography · Typesetting
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