The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 209
ce and mediumdetermines whether you must make this style boldthroughout for harmony, or light in tone through-out for harmony. Perhaps the plan determinesbold headings for contrast with body matter (theForceful Educational style). Maybe the contrastshould be restrained as in the Beau… … TBCMtC THAT greatest dandy of alltimes, Beau Brummel, setgreat value on the smooth-ness of his face. After shaving, his custom was to go over hisface with a pair of nippers. H2drsthat survived the razor werepulled out by the roots. Brummel wcis famous for hisgrooming at a time when goodgrooming was…
Advertising · Typography · Typesetting
Internet Archive · Duke University Libraries · Public Domain Mark 1.0. Free to use for anything.
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