The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 213
ryin the goods or supply an atmosphere consistentwith the goods advertised. Borders offer an opportunity to surround themessage with a distinctive mark that cannot befound in any other advertisement. The Oriole Go-Basket advertisement uses a bor-der that is the most efficient in modern… … 3O .ti ^ 6 <y (i5 3 ---Ores a).ai »;; S •J ^tJ^S^ aSt^ o six ^ ^- ^> tfi 9 -ffi ^ <i> -y bfl ^ ^ CQ .ti =: = u bfi<u ^ 73 c .2 O.- OQ ■o biO bJD ;^0^ 1- c3 CO
Advertising · Typography · Typesetting
Internet Archive · Duke University Libraries · Public Domain Mark 1.0. Free to use for anything.
